Google Rolls Out New Addition to 'Mute This Ad' Feature

Google plans to. expand the new tool to control ads on YouTube, Search, and Gmail in the coming months, Jon Krafcik, group product manager for data privacy and transparency wrote in a blog post on Thursday.The new feature is an addition to Google's ad-muting tools that have been around since 2012 that allow users to hide specific unwanted ads or advertisers.