After joining the Coalition of Better Ads back in June this year, and promising a native as blocker by early 2018, Google Chrome has announced when the rollout will happen on mobile and desktop platforms. This feature is expected to roll out to all compatible operating systems starting February 15, 2018.
Google, in a blog post, had announced that Chrome had joined the Coalition for Better Ads, an industry group that focuses on improving online ads. Chrome had, simultaneously, also introduced tools like Ad Experience Report to get publishers accustomed to the standards that were to follow.
Another feature, called Funding Choices, was released in beta earlier this year. This feature allows Web publishers to give their site visitors the option to either enable ads or pay for a pass that removes all ads. There has been no update on this front yet.
On Monday, the Coalition for Better Ads announced the Better Ads Experience Program, which aims to certify Web publishers that will agree to not use the 'most disruptive' ads. This program will also accredit browsers and advertising technology companies that will assess publishers' compliance with the Standards and filter digital ads appropriately.
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