Jio Phone Gets a New Rival as Airtel, Celkon Partner On Rs. 1,349 Android Smartphone

Airtel has partnered with domestic phone maker Celkon to bring down the effective price of the Smart 4G Android phone to Rs. 1,349. This is the second such partnership for Airtel under its 'Mera Pehla Smartphone' initiative, wherein it provides cashback to users on sticking to its network for three years to bring down the price of the handset. The Airtel Celkon Smart 4G partnership has been launched in response to the Jio Phone, a 4G-capable feature phone that offers smartphone-like features at zero effective price over a three-year period.