WhatsApp Business App Launched for Small Businesses; Only Available on Android for Now

The WhatsApp Business standalone app was announced by Facebook on Wednesday in an effort to make business communication with customers more streamlined for SMEs (Small and Medium Enterprises) on the popular messaging platform. A part of its WhatsApp for Business initiative that was first officially announced back in September last year and tested with businesses like BookMyShow and MakeMyTrip in India since, the new app for SMEs is now available to download via Google Play in Indonesia, Italy, Mexico, the UK, and the US. The WhatsApp Business app is free, and will be rolled out across the world in the coming weeks, which is when it can be expected in India. It will be only available for Android phones at launch, but the company will eventually have a version for iPhones too.